Going online for health

6/18/2007 01:24:00 PM

Posted by Neha Patel, Industry Marketing Manager, Health

Research has shown that more and more consumers are going online for health information. Our team wanted to understand this a bit further, and so we partnered with Harris Interactive on a new piece of market research to understand consumer behavior online as it relates to health conditions. For those you who attended one of our Roundtable events on June 13th or 14th to discuss this research, thank you for coming, and we hope you enjoyed it. We know you enjoyed the food!

What did we find? Online research brings consumers into the health system and effects change. We found that after gathering health information online, consumers take action!

• Some 40 percent of consumers interact with their doctors after looking for information online
  
• 78 percent take action within a month's time because of what they found online.
  
• 31 percent of consumers notice health ads online while searching for information on a health question.

These findings underscore the importance of the Internet as a marketing channel. If you haven't yet heard our presentation, reach out and talk to us. We're happy to share it with you, present and discuss it at your office, or host you at Google for your own event. Email us for more information. We'll help you use this analysis to develop effective marketing campaigns.