6/18/2007 01:09:00 PM
Khee Lee, Health Industry ManagerWelcome to our new Health Advertising Blog! We'll be posting here to help our health industry advertisers better understand how people are searching for health information, and how you as advertisers can better leverage the power of search and the Internet.
Search advertising in healthcare is incredibly effective. People are raising their hands asking for information. They're searching for your web sites and spending hours browsing online health content. They're even watching health-related videos on YouTube (like this one), and seeking other digital health assets as well. The Pew Internet Project reports that 80% of Americans go online for health information. Maybe you're even among the 66% who turn to search first. Is there a more qualified lead than that? People do want advertising in healthcare -- especially when it's relevant and targeted to them.
You may not know that our advertising teams are organized by industry. The very people who directly help healthcare partners and advertisers will be posting the latest information, trends, and best practices here. In addition, we'll also share our thoughts and random items that we hope will make you go "hmm, hadn't thought of that." We hope, in short, that the information you read here may better enable your overall marketing efforts.
We also want to hear from you, so please feel free to send us your comments.
